Search Engine Market Share

 

Yahoo Takes More Market Share From Google

 

Aliso Viejo, CA based Net Applications  announces June 2007 world wide Search Engine Market Share results. Yahoo, for the second consecutive month, has regained search engine market share at the direct expense of Google.

Yahoo climbed back to 12.16% market share, and the last time they had that much share was back in September of 2006. But, at that time Yahoo was on the decline in market share. Google's US search market share has dropped to 51.53%. Net Applications has not recorded two consecutive months of search engine market share losses for Google until now.

It's intriguing to note that the comeback in Yahoo's market share coincides with the return of Jerry Yang as CEO. There may be no correlation at all, but if Yahoo keeps surging back, Yang may join Steve Jobs in the new 'hero' class of CEO. At the same time, Yahoo has promoted Susan Decker to President. Decker headed Yahoo's Advertiser and Publisher Group, and is responsible with Yang for Yahoo's strategic direction. They seem to have their strategic priorities lined up properly after several years of missteps.

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